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Arts + Culture

The Instagram Story Challenge That’s Buttered Up Calgary

A new social media craze is taking Calgary by storm, and we can’t get enough of it! On Tuesday, November 5th, Instagram user, @twyla_dawn, discovered a surprisingly realistic melting butter gif and used it in a Story.

Shortly thereafter, her followers began placing the gif on photos of their pets, eventually adopting the hashtag #butterchallenge.

When asked about her thoughts on the unexpected butter trend, she responded, “It’s the greatest GIFt I’ve ever been given.”

To join in the #butterchallenge fun, share an Instagram story of your pet with the butter gif, and tag @twyla_dawn and @vernmagazine!

By the Vern Magazine team.

For more news you can use, check out Kait Kucy’s journey through the competitive world of boxed mattresses. Which one will reign supreme?  

You may notice some tumbleweeds on Vern Magazine at the moment. Our team is social distancing (it’s all the rage), so you may notice we’re not as active publishing all the content you’ve come to love. In the meantime, we encourage you to keep supporting local businesses from a distance and look forward to venturing out to our favourite shops, restaurants and events in the near future.