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Arts + Culture

The Instagram Story Challenge That’s Buttered Up Calgary

A new social media craze is taking Calgary by storm, and we can’t get enough of it! On Tuesday, November 5th, Instagram user, @twyla_dawn, discovered a surprisingly realistic melting butter gif and used it in a Story.

Shortly thereafter, her followers began placing the gif on photos of their pets, eventually adopting the hashtag #butterchallenge.

When asked about her thoughts on the unexpected butter trend, she responded, “It’s the greatest GIFt I’ve ever been given.”

To join in the #butterchallenge fun, share an Instagram story of your pet with the butter gif, and tag @twyla_dawn and @vernmagazine!

By the Vern Magazine team.

For more news you can use, check out Kait Kucy’s journey through the competitive world of boxed mattresses. Which one will reign supreme?